Louis Vuitton Names Virgil Abloh as Its New Menswear Designer

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Virgil Abloh, the founder of the haute street wear label Off-White and a longtime creative director for Kanye West, will be the next artistic director of menswear at Louis Vuitton, one of the oldest and most powerful European houses in the luxury business.

He will be one of the few black designers at the top of a French heritage house. Olivier Rousteing is the creative director of Balmain, and Ozwald Boateng, from Britain, was the designer for Givenchy men’s wear from 2003 to 2007.

“I feel elated,” Mr. Abloh said via phone on Sunday, adding that he planned to relocate his family to Paris to take the job at the largest brand in the stable of LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group. “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”

“Virgil is incredibly good at creating bridges between the classic and the zeitgeist of the moment,” said Michael Burke, chief executive of Louis Vuitton. The two men first met about 12 years ago when Mr. Abloh spent six months interning at Fendi with Kanye West, where Mr. Burke was then the chief executive.

Mr. Abloh, 37, a first-generation Ghanaian-American raised in Illinois, is widely considered one of fashion’s consummate purveyors of cool; a master of using irony, reference and the self-aware wink (plus celebrity, music, digital and hype), to recontextualize the familiar and give it an aura of cultural currency.

Source: https://www.businessoffashion.com/articles/news-analysis/virgil-abloh-joins-louis-vuitton-as-new-menswear-designer

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