Afrochella is a celebration of Africa’s diverse culture and aims to focus on the vibrant surge in interest in African creatives & entrepreneurs. The coming of age in its music, arts, cuisine and business acumen has been trending the past few years and Afrochella aims to crystallize these exciting moving parts.
The day featured festive celebrations of our culture in the form of art installations, painting, the best of African cuisine and live performances by musicians coinciding in the form of a day party.
Afrochella is designed to elevate the thrilling festivities of the Christmas holidays in Ghana by introducing an interactive dimension that explains and explores the culture with a pioneering approach in the spirit of the Coachella & Afropunk festival which inspires the event.
The focus of energies and investment is primarily the production aspect of the program. The goal is to optimize the experience and engage the fans with the culture in a way that’s not been available. We look forward to sharing this experience as a footstep into a new tradition.