The Kardashian-Jenner family influenced the Adidas brand has over the years. This is because Kendall Jenner and brother-in-law Kanye West are already associated with the brand. Kylie disclosed that she is excited to join the Adidas brand, since it has always been part of their family.
“Adidas is a creators’ brand which is something I can identify with and respect. Adidas is, and has always been part of our family. I’m happy to be involved as the face of the Falcon campaign.”
For the brand, the partnership with the young beauty mogul is exciting, as well. “We are interested in creating tomorrow’s street wear by reinventing the most iconic sportswear from our archives. Falcon is inspired by the Falcon Dorf, an iconic model from the 90s; its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.”
Kylie, who recently sported a leopard printed top with sweatpants from Travis’ tour merchandise and the Adidas originals x Alexander sneaker, caused a sellout of the sneakers.