Boateng is known for bringing a modern contemporary twist to the classic British institution of tailoring. He will be designing a collection for the airline’s 32,000 employees who wear a uniform. The new uniform will form an important part of the airline’s celebrations for its Centenary next year.
Alex Cruz, British Airways’ Chairman and Chief Executive, in a press statement said:
“Our uniforms have been an iconic symbol of our brand throughout our 100-year history and our partnership with Ozwald will take us forward to the next chapter in our journey.”
Responding to his new task, Ozwald Boateng OBE, stated:
“I am really excited about creating this new uniform for British Airways. It is important for me to create something that makes all of British Airways’ 32,000 uniform-wearing employees across the world excited, at the same time as enabling me to really demonstrate my skills as a designer. British Airways is investing £4.5 billion over the next five years and the uniform I design will form part of that, so I’m looking forward to taking a uniform and refining it into a collection.”