The partnership comes before the Milan Fashion Week. According to Jeremy Scott
“I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural, there’s such synergy. ‘I design a lot around personal, customized twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.”
The photos for the campaign show Wizkid on the streets of Milan and were taken by Dave Benett.