Ghanaian musician, Kwame Nsiah-Apau aka Okyeame Kwame gets another social responsibility appointment.
The Canadian government through the Canadian Organisation for Development through Education (CODE), a Canadian Non-Governmental Organisation (NGO) in partnership with Ghana Book Trust made the ‘Rap Dacta’ a reading ambassador.
The purpose of his appointment is to use his great influence to drive their new campaign dubbed ‘Read With Me.’
The campaign is necessary because research shows that when parents read with their children their interest in reading is activated more than when the parents ‘scream at them to read unattended.’
The director of Ghana Book Trust, Mrs. Genevieve Eba-Polley, in her submission, mentioned that Okyeame Kwame was chosen because of his exemplary life as a father and as a human being in general.
Also, she mentioned Okyeame’s impeccable brand positioning as a motivation for the project.
Corey Huntington represented the Canadian government.
In his acceptance speech, Okyeame recounted how difficult it was to read even at age 10. This was because his parents didn’t read with him. Therefore, he lacked interest in reading due to that.
In that, he appreciated the appointment and promised to let his influence manifest in the cause.